About Us
provoking love, discovery
& good
The Journey
with Coco Story
The Coco Project began with a goal of creating exposure to travel and learning but it quickly expanded and became a more ambitious goal of changing the world one person at a time. If we can take novas and use them to inspire love, compassion, and tolerance; allowing it to lend increased hope and kindness, then I think we would successfully have met our purpose.
We begin this journey with the love nova because we want to use it to inspire you and others to share love and particularly want our babies and toddlers to own a love nova. As you embark on this journey with us, please stop to read the affirmations about the power of love and ways in which you can embrace and adopt the qualities of all the novas in your life.
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We believe that inherently we all have a desire for love and to do good but we just need to provoke it. That is our goal! That we will use Coco's stories as impetus for learning and growing together to make our world a better place.
The Coco project was started by a trained engineer and Navy/Army veteran along with his social impact driven aunt. Together they bring over 30-years of experience in diversity and inclusion as well as a lived experience reflective of gratitude, compassion and forgiveness. Through this project and the message conveyed by each nova, they hope to bring us closer together and make our world better through our individual and collective growth.
A fraction of the sales from the Coco project goes toward the non-profit mission of supporting women and girls, helping to enhance their well-being and move them closer towards their independence.
Our Vision
& Mission
Vision
To shape a conscientious world that is more harmonious and compassionate to each other.
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& Mission
To provoke love, discovery, and good across our world using the vehicle of our humanity and through the multiple touch-points orchestrated by the Coco Project.
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Our Values
& Appeal
Our values help us to define the work we do and stay true to our mission. These values we make our practice as individuals and we appeal to everyone we meet to adopt them. Our ultimate goal is to achieve a better world together. To achieve this, we practice the following:
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We apply a lens of love in our work with others and use it to tell our stories.
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We research, explore, and communicate that we all can learn and grow together.
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We lead by example by doing good individually; through our company's mission; and through the stories we tell. We hope that we can catalyze more good and beg you to please join us!
We hold this rooted belief that kindness, gratitude, compassion, respect, and even love are all learned behaviors. We work hard to make this our way of life and we appeal to our audience and customers to do the same and be intentional in modeling these and similar behaviors for our own growth but also for our children and for those who look to us for guidance.
Our mission on this journey is to help cultivate better humans by provoking, love, discovery, and good through the use of our products. We hope these novas, our books and our social engagement will help us all become more tolerant and caring of each other. We aspire to make decision making for parents a holistic experience as they determine the quality and benefits derived from the toys their children engage with; making it one that is not just about play, but is socially emotionally infused and renders applicable life lessons for every child.
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Together, if we model the messages we communicate from our novas to children, we then become the catalyst to a better society. We become a part of the solution that helps to bridge the fraction and political discord we now are experiencing in America and across the world. By learning and applying these tenets we become the hope and healing; averting more bitterness and discord and instead; spreading respect and tolerance.
Please join us, a great place to start is with that service woman or man in your life or your community who needs to know they are valued. Every two purchases of an Honor Token, we get to give one away to a honor a veteran we know or to a fallen soldier's family. These Honor Novas are a way to thank those who serve around us and we boast the American flag on it to remind us that we are one America.
Thank You!
